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Saleen to introduce budget-priced vehicles under Racecraft brand

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Old Jun 30, 2008 | 11:59 AM
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Post Saleen to introduce budget-priced vehicles under Racecraft brand

Saleen has launched a barrage of new products since company founder Steve Saleen left the company last summer including the S302 Extreme, H302SC, Dan Gurney Signature Series Mustang, Sterling Edition Mustang, and the S5S Raptor Concept. While these new Saleen vehicles are pushing the level of performance upwards, it seems that the price has ballooned, as well. We'd love to have a Sterling Edition Mustang in the garage, but realistically, how many people can afford a $90,000 Mustang? While Saleen may have increased desirability with its new models, the obtainability went down as a result.

Saleen may have the answer. In a recent letter to its dealers, Saleen announced that it would be introducing "a new brand of performance products...at a more competitive price point." Like Toyota/Lexus, Nissan/Infiniti, and Honda Acura, Saleen will be able to have both a value and a high-end brand. Using the RaceCraft name, which has previously been the name of suspension components, the first vehicle in the lineup will be the 420S Mustang featuring a supercharged V8 with 420 horsepower, an array of suspension upgrades, 18-inch wheels and tires, aluminum instrument panel, leather-wrapped steering wheel, 420S graphics and more. All for $38,995. Considering a fully loaded Mustang GT can easily exceed $30,000, the 420S actually seems like a pretty good deal. Also in the works is a RaceCraft Ford Focus with a target price of $20,000.
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