Ford News Check here for all your Ford news & Mustang articles.

Take rate on Brembo package for 2011 Ford Mustang higher than expected

Thread Tools
 
Old 07-22-2010, 10:42 PM
  #1  
Administrator
Thread Starter
iTrader: (1)
 
CMOC Admin's Avatar
 
Join Date: Feb 2008
Location: Brampton
Posts: 688
Smile Take rate on Brembo package for 2011 Ford Mustang higher than expected



As a general rule, the things that us car journalists typically enjoy – things like manual transmissions, no-frills interiors and wagon variants – don't necessarily sell well. The same can be said for expensive non-powertrain performance options, which is why we were surprised to learn that the Brembo brake package for the 2011 Ford Mustang has been selling quite well.

According to Automobile Magazine, Ford says that the take rate for the option has "exceeded our expectations" and sales are "running substantially above last year's Track Pack." Perhaps we should give Mustang buyers, ostensibly only interested with drag racing, more credit than we initially thought.

Priced at $1,695, the Brembo brake package includes a set of 14-inch front discs with four-piston calipers, rear 11.8-inch discs with four-piston calipers, special 19-inch wheels, summer performance tires, and unique tuning for the suspension, stability control and steering.

Part of the reason for the high take rate might be that choosing the option is actually much cheaper than buying the same parts in the aftermarket. The 14-inch brake kit in the Ford Racing parts catalog will run you $1,489, which doesn't include the rear brake upgrade, and you still have to buy new wheels and tires. For aftermarket-obsessed Mustang owners, checking the option box to get it straight from the factory just makes more sense.

[source]
Attached Thumbnails Take rate on Brembo package for 2011 Ford Mustang higher than expected-brembomustangtakerate.jpg  
CMOC Admin is offline  
Old 07-23-2010, 09:04 AM
  #2  
I am the post KING
 
SNAKEBITE's Avatar
 
Join Date: Feb 2005
Location: Calgary
Posts: 15,244
I have not used my Brembo's yet. The fastest I have hit them at is maybe 10kmph as I coast to red lights and gear down etc.
SNAKEBITE is offline  
Old 07-23-2010, 11:38 AM
  #3  
Adminut
 
Apocalypse Pony's Avatar
 
Join Date: May 2009
Location: Maple Tree, Branch #2 above the rope swing
Posts: 5,722
Why not? Cheaper than aftermarket, no chance of having warranty voided for aftermarket parts, you'd be silly not too for what it costs. Gotta love the Brembo rep that goes with it too.
Apocalypse Pony is offline  
Old 07-23-2010, 09:26 PM
  #4  
Administrator
 
1low03gt's Avatar
 
Join Date: Jan 2005
Location: Ontario
Posts: 17,778
Originally Posted by Apocalypse Pony
Why not? Cheaper than aftermarket, no chance of having warranty voided for aftermarket parts, you'd be silly not too for what it costs. Gotta love the Brembo rep that goes with it too.
I agree!If they offer it,take it,the upgraded package doesn't seem far fetch once you do your homework,and research to see how much it is to do it on your own with the same part,but bought threw the aftermarket.
1low03gt is offline  
Old 07-26-2010, 10:34 AM
  #5  
CMOC Elite
iTrader: (1)
 
fast Ed's Avatar
 
Join Date: Mar 2005
Location: Caledon, Ontario
Posts: 1,601
And the 2011 sales info is incorrect, the rear brakes do not have 4 piston calipers. Rears are single piston, carryover from previous years. Having said that, I don't think a rear upgrade is really needed ... I've driven an upgraded 2007 GT with the Brembos at several track days, and they work just fine.

The potential downside to the package is the 19" wheels ... less tire choice than 18", and more expensive for the rubber. Some 18" will clear these brakes (07-09 GT-500), but the 19" is more of a marketing idea likely.


cheers
Ed N.
fast Ed is offline  
Old 07-26-2010, 10:01 PM
  #6  
Retired Admin
 
VAEM's Avatar
 
Join Date: Oct 2009
Location: Barrie, Ontario
Posts: 4,821
I'd grab that option up in a heartbeat - just for the cool factor.
VAEM is offline  
Old 07-27-2010, 06:21 PM
  #7  
I am the post KING
 
SNAKEBITE's Avatar
 
Join Date: Feb 2005
Location: Calgary
Posts: 15,244
Cool I'm cool tehehehe
SNAKEBITE is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
DublDee
Mustang Drivetrain
6
04-12-2012 11:58 PM
2tone
Ford News
8
07-29-2011 12:03 AM
niko
Mustang Parts for sale
0
03-19-2011 10:58 PM
def67
General Mustang Tech & Chat
11
01-24-2011 04:00 PM
CMOC Admin
Ford News
9
07-28-2010 08:37 PM



Quick Reply: Take rate on Brembo package for 2011 Ford Mustang higher than expected



All times are GMT -5. The time now is 03:21 AM.